CVS Health Foundation

The play2PREVENT Lab at the Yale Center for Health & Learning Games has partnered with CVS Health Foundation on a shared mission to prevent smoking in youth.

Our smoking prevention videogame, smokeSCREEN, which is an adapted and tailored version of the Lab’s first videogame, PlayForward: Elm City Stories, is a narrative-based game constituting in which players “travel” through life, facing challenges and making decisions about friends, offers, and situations that bring different risks and benefits. The game, based on established behavioral change theories such as social cognitive theory and prospect theory and developed and evaluated with the input from hundreds of adolescents, allows players to see how the choices one makes in life affect both short-term opportunities and long-term goals. It addresses the range of challenges that young teens face with a dedicated focus on youth decision-making about tobacco smoking (conventional cigarettes, electronic cigarettes, flavored tobacco products) and includes strategies for both smoking prevention and cessation.

Together, with Stanford’s Tobacco Prevention Toolkit it is expected that smokeSCREEN will reach well over 200,000 adolescents per year, through schools and other youth serving organizations. Yale’s play2PREVENT Lab will work with Stanford and CVS Health and their youth-serving organizations such as the Boys & Girls Club and the YMCA to give access to smokeSCREEN through numerous platforms including the Google and Apple app stores.