Deputy Director of the play2PREVENT Lab at the Yale Center for Health & Learning Games
Dr. Hieftje is a Research Scientist at the Yale University School of Medicine. She is currently involved in the development and testing of several health behavior change videogames. Dr. Hieftje’s research interests primarily focus on health promotion and behavior change through the use of game technology. She was the Project Director for a five-year NIH grant that focuses on the development and evaluation of an interactive videogame, PlayForward: Elm City Stories, with the goal of reducing risk behaviors in minority youth. She was also the Principal Investigator for a pilot project funded by the Women’s Health Research at Yale Pilot Program to develop an intervention and paper prototype of a social card game, One Night Stan, aimed at increasing condom use and partner testing in young black women. Dr. Hieftje is actively involved in the play2PREVENT lab and has published several articles on the topic of developing serious videogames.